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Neighborhood SpotlightsPublished November 20, 2025
Our Favorite Local Businesses to Support This Holiday Season
Our Favorite Local Businesses to Support This Holiday Season in Dane County, WI
The holiday season is a wonderful time to celebrate community, generosity, and the joy of giving. Here in Dane County, Wisconsin, we are fortunate to have a vibrant network of local small businesses that bring unique charm and character to our neighborhoods. Supporting these businesses not only helps our local economy thrive but also ensures that the spirit of the season shines brightly in our community.
At the Ferraro Real Estate Team, we believe in giving back and uplifting the people who make our area so special. That’s why we’ve put together a list of some of our favorite local businesses offering exciting specials this holiday season. Whether you’re shopping for gifts, looking for festive treats, or planning a cozy night out, these spots have something wonderful to offer.
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The Old Fashioned – Madison
Known for its classic Wisconsin fare and warm atmosphere, The Old Fashioned is offering a special holiday menu featuring seasonal dishes and locally sourced ingredients. It’s the perfect place to enjoy a festive meal with family and friends. Don’t miss their holiday cocktail specials, crafted to add a little extra cheer to your evening. -
Merrill & Market – Madison
This charming boutique is a treasure trove of unique gifts, handmade goods, and local artisan products. During the holiday season, Merrill & Market is hosting a “12 Days of Deals” event, with daily discounts on select items. It’s a great opportunity to find thoughtful presents while supporting local makers. -
Chocolate Shoppe Ice Cream Co. – Madison
For those with a sweet tooth, Chocolate Shoppe is offering limited-edition holiday flavors like Peppermint Bark and Gingerbread Cookie. They also have gift packs and ice cream cakes perfect for holiday celebrations. Treat yourself or someone special to a delicious taste of the season. -
The Green Owl – Middleton
This eco-friendly store specializes in sustainable gifts and holiday décor. The Green Owl is running a “Buy Local, Give Local” campaign, where a portion of every purchase goes to local charities. It’s a meaningful way to shop with heart and make a positive impact. -
Sunroom Bakery – Madison
Sunroom Bakery’s holiday specials include beautifully decorated cookies, festive cupcakes, and custom holiday cakes. Their cozy café is also a great spot to enjoy a warm drink and holiday treats while supporting a beloved local business. -
Madison Sourdough – Madison
Known for their artisanal breads and baked goods, Madison Sourdough is offering holiday gift boxes featuring their signature loaves, jams, and spreads. These make perfect gifts for food lovers and those who appreciate handcrafted quality. -
Fosdal’s Bakery – Stoughton
A beloved family-owned bakery just a short drive from Madison, Fosdal’s Bakery is a must-visit this holiday season. They’re featuring a variety of traditional holiday treats, including their famous kringle, cookies, and festive pastries. Fosdal’s also offers special holiday gift boxes, perfect for sharing the warmth of the season with friends and family.
Supporting local businesses during the holidays is more than just a transaction—it’s a way to connect with our community and celebrate the unique spirit of Dane County. We encourage you to explore these wonderful businesses and discover the special offers they have prepared for this festive season.
From all of us at the Ferraro Real Estate Team, we wish you a joyful and prosperous holiday season. Remember, when you shop local, you’re investing in the heart of our community.
Happy Holidays!
Ferraro Real Estate Team
requests@soldinmadison.com | +1 (608) 445-2287
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